Middle East mobile gaming industry growing at 25%


May 13, 2020 | By RetailME Bureau

The mobile gaming industry in the Middle East is growing at a rate of 25% each year. Middle East is home to the most active gaming community globally, indicates Newzoo – a games market insights and analytics firm.

The fastest growing online gaming population in the world is in the Middle East, with a growth rate of 25% compared to Latin America (13.9%), Asia-Pacific (9.2%), North America (4%) and Western Europe (4.8%). The Middle East gaming market is set to triple in size to $4.4 billion by 2022. In 2016, gaming revenues in the GCC alone stood at $1.05 billion.

“Mobile games have always been popular in the Middle East and we represent 23% of the total global games market – and games overall have grown faster year over year than the global average,” said Volkan Biçer, general manager – EMEA & LATAM, AdColony – a mobile advertising platform.

This growth is driven by the popularity of social gaming, casual games and free-to-play role-playing games that helps to release stress as well as connect with other people online.

According to AdColony Inventory, in the Middle East, mobile game downloads rose 28% and the daily average time spent on mobile gaming per user increased by 24% from February 24, 2020. This increase in mobile gaming can be attributed to social distancing owing to the COVID-19 pandemic. And, as part of the new norm, mobile gaming is expected to increase in importance.

 

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