The global games industry has united to disseminate key messages from the World Health Organisation (WHO) to help slow the spread of COVID-19. To promote these messages, 18 game industry leaders in the interactive entertainment space have launched the #PlayApartTogether campaign.
The campaign encourages their vast network of users to follow WHO’s health guidelines – including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19.
By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world, #PlayApartTogether encourages users to adopt best practices for the sake of their own health and their families and communities. By incorporating COVID-19 self-protection messages into games, the industry is telling the world: “Wherever you are, whatever game you play, you can make a difference.”
“It’s never been more critical to ensure people stay safely connected to one another. Games are the perfect platform because they connect people through the lens of joy, purpose and meaning. We are proud to participate in such a worthwhile and necessary initiative,” said Bobby Kotick, CEO, Activision Blizzard – a US-based interactive entertainment company.
Among the other gaming companies involved in the campaign, include Amazon Appstore, Big Fish Games, YouTube Gaming and Zynga, among others.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
Under the patronage of His Royal Highness Prince Saud bin Mishaal bin
When Crossword Bookstores decided to take its first step beyond India, Dubai
The Little Things, a pop culture lifestyle and collectibles retailer, has opened
Founded in March 2023, Ground Control Entertainment is quickly establishing itself as
In today’s fast-evolving retail ecosystem, the hotel industry is crucial in shaping
The intersection of retail and tourism has never been more dynamic than
Alshaya Group announces the opening of two standalone Disney Stores in the
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Previous Article
