Games industry unites for #PlayApartTogether campaign


April 6, 2020 | By RetailME Bureau

The global games industry has united to disseminate key messages from the World Health Organisation (WHO) to help slow the spread of COVID-19. To promote these messages, 18 game industry leaders in the interactive entertainment space have launched the #PlayApartTogether campaign.

The campaign encourages their vast network of users to follow WHO’s health guidelines – including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19.

By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world, #PlayApartTogether encourages users to adopt best practices for the sake of their own health and their families and communities. By incorporating COVID-19 self-protection messages into games, the industry is telling the world: “Wherever you are, whatever game you play, you can make a difference.”

“It’s never been more critical to ensure people stay safely connected to one another. Games are the perfect platform because they connect people through the lens of joy, purpose and meaning. We are proud to participate in such a worthwhile and necessary initiative,” said Bobby Kotick, CEO, Activision Blizzard – a US-based interactive entertainment company.

Among the other gaming companies involved in the campaign, include Amazon Appstore, Big Fish Games, YouTube Gaming and Zynga, among others.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Jones the Grocer, the Australian gourmet grocer and café chain, announces further 

Continue Reading

April 28, 2022 | By RetailME Bureau

What is a perfect healthy snack for Ramadan? An assortment of  dried 

Continue Reading

April 14, 2022 | By Zubina Ahmed

With Ramadan almost at it’s first week, we are wondering where can 

Continue Reading

April 6, 2022 | By Zubina Ahmed

In spirit of the holy month, Amazon announced that it will contribute 

Continue Reading

April 5, 2022 | By RetailME Bureau

As consumer behaviour is changing and the demand for delivery is expanding, 

Continue Reading

March 30, 2022 | By Zubina Ahmed

As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of 

Continue Reading

March 30, 2022 | By RetailME Bureau

The Michelin Guide, a book published by the French tyre company that 

Continue Reading

March 30, 2022 | By RetailME Bureau

As the UAE eases pandemic restrictions and encourages the renewal of business 

Continue Reading

March 29, 2022 | By RetailME Bureau

Papa John’s International, Inc. has announced a new partnership with ENOC Group 

Continue Reading

March 29, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine