Majid Al Futtaim Fashion launches LEGO certified e-store

RetailME Bureau

Majid Al Futtaim Fashion has launched a new LEGO certified online store. The e-store offers all standard LEGO products and exclusive product lines. Created by digital agency Emakina, this is a colourful and efficient LEGO e-store to be launched in Dubai, Abu Dhabi and Kuwait.

“Providing an exceptional customer experience through inventive methods is among our highest priorities at Majid Al Futtaim Fashion, whether shoppers are in our stores or using our digital platforms. We needed a partner to meet this need with a launch as significant as our first LEGO-certified store, and Emakina had all the credentials to do so. The platform provides customers with an effortless and intuitive online shopping experience as they explore LEGO’s latest products, yet also provides us with much-needed flexibility to continue growing our digital presence,” said Fahed Al Ghanim, acting CEO of Majid Al Futtaim Fashion.

Also read: Majid Al Futtaim redeploys over 1,000 employees from leisure division to Carrefour

The LEGO e-store is based on a headless ‘Reference Architecture’ approach, wherein the front- and back-end are operated independently, and clear integration guidelines keep the team on track at all times. It is the first worldwide SAP Commerce Cloud release in a headless architecture, using the Spartacus storefront.

Majid Al Futtaim Fashion gains a competitive edge with this innovative SAP Commerce Cloud solution. The reusable components make webstore management easier, monitored and scalable for new brand and market rollouts. As a result, Majid Al Futtaim Fashion will soon be able to launch more state-of-the-art brand shops.


For all the latest retail news from Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.