Majid Al Futtaim Fashion has launched a new LEGO certified online store. The e-store offers all standard LEGO products and exclusive product lines. Created by digital agency Emakina, this is a colourful and efficient LEGO e-store to be launched in Dubai, Abu Dhabi and Kuwait.
“Providing an exceptional customer experience through inventive methods is among our highest priorities at Majid Al Futtaim Fashion, whether shoppers are in our stores or using our digital platforms. We needed a partner to meet this need with a launch as significant as our first LEGO-certified store, and Emakina had all the credentials to do so. The platform provides customers with an effortless and intuitive online shopping experience as they explore LEGO’s latest products, yet also provides us with much-needed flexibility to continue growing our digital presence,” said Fahed Al Ghanim, acting CEO of Majid Al Futtaim Fashion.
The LEGO e-store is based on a headless ‘Reference Architecture’ approach, wherein the front- and back-end are operated independently, and clear integration guidelines keep the team on track at all times. It is the first worldwide SAP Commerce Cloud release in a headless architecture, using the Spartacus storefront.
Majid Al Futtaim Fashion gains a competitive edge with this innovative SAP Commerce Cloud solution. The reusable components make webstore management easier, monitored and scalable for new brand and market rollouts. As a result, Majid Al Futtaim Fashion will soon be able to launch more state-of-the-art brand shops.
Legal and social barriers that exist for women’s access to jobs isJanuary 18, 2021 | By Shruthi Nair
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Today’s on-demand streaming services are ripe with docu-series and explainer videos on
International food retailer, SPAR has today announced a global partnership to tackle food waste with the
UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within
US-based fast food chain, Nathan’s famous Inc. brings another New York classic,
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
Arabian Radio Network’s Dubai Eye invited Images RetailME to speak about the
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)
Retail Abu Dhabi, the retail platform of the Department of Culture and
Gulf Marketing Group (GMG) is gearing up for a continued surge in
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
The Lumière Co, a new e-commerce platform, has launched to offer young
Nakheel Malls, the retail arm of master developer Nakheel, has launched its
Serena Marketplace, a new community shopping and service centre for the Mediterranean-themed