Easter to be a wash out for UK retailers, expects data and analytics firm GlobalData. An Easter weekend with warm weather forecast would normally be a retailer’s dream, but this year the COVID-19 lockdown measures in the UK will severely hinder trading, stated GlobalData.
“Over three quarters of UK consumers made an Easter purchase in 2019. However, we expect figures to fall significantly this year as consumers stay home and forgo family get togethers following the government’s advice,” said Sofie Willmott, lead analyst, GlobalData.
Almost 80% of Easter shoppers bought an Easter egg in 2019. Although GlobalData expects many consumers to purchase these while buying food essentials, the proportion of purchase will fall as families are unable to meet to exchange gifts.
“Already the top choice for Easter eggs, grocers will account for the majority of spend this year given the convenience of purchasing while shopping for essential groceries. Although specialists such as Hotel Chocolat and Thorntons continue to operate their online channels, ranges have been streamlined and personalisation restricted, limiting the luxury choice normally available,” Willmott added.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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