Reliance Retail to disrupt Indian e-commerce landscape, indicates GlobalData

May 8, 2019 | By RetailME Bureau

India-based Reliance Industries Ltd’s retail arm, Reliance Retail Ltd, has reportedly started pilot testing its food and grocery app amongst its employees. This step could be seen as Reliance Retail Ltd’s attempt to compete with online giants Inc. and Walmart Inc.-owned Flipkart. This strategy has potential to disrupt the Indian e-commerce sector, states GlobalData, a leading data and analytics company.

According to its financial statement, Reliance Retail generated $19 billion revenue from its 10,400 retail outlets in 2018-19. The company is integrating its entire infrastructure with its exclusive e-commerce platform. It is even withdrawing its fashion and lifestyle products from its existing e-commerce partners Amazon and Flipkart in an attempt to create its own distribution channel.

In this context, Apurv Yadav, consumer analyst at GlobalData, says, “This integrated business model would make the supply chain more efficient and would better connect company with its customers. In addition, Reliance Retail has a competitive advantage over current major online companies such as Amazon and Flipkart in terms of regulations.”

The Government of India has recently tightened rules for foreign funded e-commerce marketplaces to protect the interest of domestic brick-and-mortar retailers. Unlike Amazon and Flipkart, Reliance Retail is an Indian company and it can easily secure funding required during start-up and operation phases from its parent company.

Enhanced product browsing experience through advanced technologies like augmented reality and holographic technology, combined with the hybrid online-offline platform, is expected to provide Reliance Retail a competitive edge over incumbent rivals Amazon and Flipkart in terms of user interface.

“The organic growth strategy adopted by the company can be easily relied upon since it has vertical integration in its DNA. The company’s parent company Reliance Industries had successfully integrated its textile and petrochemical business in the past so we can also expect a successful integration of retail and e-commerce business,” Yadav opines.



Previous Article Next Article


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair

Download Images RetailME Magazine