Carrefour partners with Emirates Bio Farm

RetailME Bureau

Carrefour partners with Emirates Bio Farm to support local farmers and sustainable agriculture in the UAE, while offering healthier organic products at affordable prices to consumers.

Carrefour has signed a memorandum of understanding (MoU) with Emirates Bio Farm, one of the largest private organic farms in the UAE. The partnership will see Carrefour source up to 450 tonnes of Emirates Bio Farm organic produce, which promises more affordable prices at Carrefour stores. Emirates Bio Farm is leading organic agriculture in the UAE through its farming methods by producing chemical-free crops while also protecting the environment and promoting biodiversity.

With more than 70 organic products on offer – including cucumbers, plum tomatoes, cherry tomatoes, carrots, eggplants, green capsicum, curly and flat kale and okra – customers have many choices while buying local. The agreement not only aligns with Majid Al Futtaim’s strategy to support local farmers in the UAE but complements a further MoU signed with the Ministry of Climate Change and Environment (MOCCAE) to increase the availability of local produce across Carrefour stores in the country.

As Carrefour partners with Emirates Bio Farm, Phillippe Peguilhan, country manager, Carrefour UAE at Majid Al Futtaim Retail said, “We know today’s consumers are highly conscious of choosing fresh and healthy produce, having witnessed strong demand for our selection of fresh local produce. We’re proud to announce another partnership with Emirates Bio Farm, which will no doubt provide exceptional value for customers across the emirates.”

In sourcing more organic local produce from Emirates Bio Farm, Carrefour UAE is elevating the nation’s food security by supporting local farmers and reducing its food miles. Last year, Carrefour opened the regions’ first in-store hydroponic farm at Yas Mall, reiterating its commitment to drive environmental sustainability.

 

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