Majid Al Futtaim boosts availability of fresh UAE produces at Carrefour


April 26, 2020 | By RetailME Bureau

Majid Al Futtaim, in collaboration with the UAE Ministry of Climate Change and Environment (MOCCAE), has announced a new initiative to boost the availability of locally grown produce across Carrefour stores in the UAE. The programme will open new distribution channels for more than 6,000 small and medium-sized local farmers and ensure a sustainable supply of fresh fruit and vegetables across the country.

Also read: Grocery retailers are getting Ramadan-ready

This collaboration is an example of the public and private sector working together effectively to turn a challenging situation into an opportunity. It is made possible by a memorandum of understanding that was signed by both parties in 2018 and has since resulted in many important partnerships. This latest initiative will enable local farmers to sell their fresh produce at competitive prices through a large network of distribution and collection centres, while also benefitting from Carrefour’s sorting and packing services.

Speaking on the initiative, Dr Thani bin Ahmed Al Zeyoudi, Minister of Climate Change and Environment, said, “MOCCAE and Majid Al Futtaim share a firm dedication to advancing sustainable development, and creating efficient distribution channels for local agricultural produce is an integral part of achieving this objective. In line with the new strategic food security law, issued by the UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan on March 30, 2020, Carrefour’s direct purchase scheme will go a long way in providing a sufficient supply of essential food commodities in the UAE – a key priority in view of the current situation.”

“For many years, we have partnered with the Ministry of Climate Change and Environment to support the UAE’s Sustainability agenda and maintain our position as a leader in sustainable business practices. This includes continued support of critical sectors like the agri-food industry, particularly at a time when food security and access to essential products is more important than ever. Our latest partnership reinforces our commitment to substantially and sustainably contribute to the country’s food security efforts and increase the supply of fresh and nutritious produce in our stores,” added Alain Bejjani, CEO, Majid Al Futtaim Holding.

Currently, around 16% of all fruits and vegetables available in Carrefour outlets are grown locally and include over 100 varieties. The programme will help in increasing the amount of local produce distributed across Carrefour channels in the UAE.

This initiative follows the introduction of Carrefour’s hydroponic farms in November 2019, a result of MOCCAE and Majid Al Futtaim Retail’s collaboration aimed at selling locally grown agricultural products across all Carrefour stores in the UAE and enhancing the use of innovative farming methods.

 

For all the latest retail news from Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine