Carrefour, operated by Majid Al Futtaim in the region, has launched a donation campaign across its UAE stores that invites shoppers to provide boxes of essential Ramadan items to families in need during the holy month. In partnership with the Emirates Red Crescent charity, the initiative encourages customers to purchase boxes worth AED50 or AED100 online or in Carrefour stores across the UAE.
Each box contains essential items, such as sunflower oil, rice, sugar, juice and lentils. The boxes will be distributed weekly by the Emirates Red Crescent to those most in need to help ensure they are able to enjoy an authentic Ramadan without worrying about their next meal.
“During a month devoted to empathy and understanding, we are humbled to play our part in strengthening the community. Our collaboration with the Emirates Red Crescent aligns with our approach to supporting people, especially during difficult times. This campaign aims to distribute the donated boxes on behalf of our customers for their convenience and peace of mind, while encouraging them to share in the generosity. We want the community to know that Carrefour is here for them and we hope we can help as many families as possible this Ramadan,” said Philippe Peguilhan, country manager, Carrefour UAE at Majid Al Futtaim Retail.
A portion of the Carrefour boxes will be donated to the Mohammed bin Rashid Al Maktoum Global Initiatives as well to support its ‘10 million meals’ campaign, which provides meals to low-income families affected by the coronavirus pandemic this Ramadan.