Burberry creates new business units


July 9, 2020 | By RetailME Bureau

British luxury fashion brand, Burberry has decided to create three new business units, including ready-to-wear, accessories and footwear with an aim to enhance product focus, increase agility and elevate quality.

Also read: Fashion retailers focus on PPE production amidst COVID-19

In order to execute the changes, Adrian Ward-Rees is re-joining Burberry to lead the ready-to-wear business unit. Ward-Rees has extensive experience in luxury retail and apparel.

“The changes we intend to make will ensure we have the right structures in place as we enter the next phase of our strategy. I am delighted to welcome back Adrian to Burberry to lead our newly created ready-to-wear business unit. Embedding product specialisation will enable us to elevate quality and increase our agility, further supporting the momentum we have built across our brand and product and setting us up for future success as markets begin to recover,” stated Marco Gobbetti, CEO, Burberry Group plc.

 

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