Arab Fashion Council launches #thread4cause to combat COVID-19


April 16, 2020 | By RetailME Bureau

The Arab Fashion Council has signed a partnership memorandum of understanding (MoU) with the Dubai Health Authority to enable the fashion industry creatives to find ways to combat COVID-19 through an initiative called #thread4cause.

As part of #thread4cause, the Arab Fashion Council has set up an ‘emergency designer network’ of Arab designers and companies to use their skills and production facilities to make PPE (personal protection equipment) for the UAE healthcare network to protect against COVID-19. Contributing members have started producing surgical masks, isolation gowns and hoodies as well as locally made sanitisers at their facilities.

Production of PPE and other essential sanitisation goods is being done in full compliance with the specifications and standards approved or applicable by the Dubai Health Authority.

“The Dubai Health Authority is proud to endorse the Arab Fashion Council’s initiative which highlights the strength of Made-in-UAE and proves how Dubai is taking a leading role and all measures to provide safety to its citizens and residents,” stated the Dubai Health Authority.

Also read: Fashion retailers focus on PPE production amidst COVID-19

“We are in this together, and we will be out of it together. #thread4cause is a very inspiring and heartwarming initiative that demonstrates how the fashion industry goes beyond showcasing a beautiful collection and extends its talent power in supporting the community in times of need. We are very proud and grateful of our Arab Fashion Industry members who are committed to giving back to their community and joining hands in such a creative force,” said Jacob Abrian, founder and CEO, Arab Fashion Council.

#Thread4Cause is a call-to-action initiative open to every Arab company in the fashion industry enabling them to show their love to their community. Companies who wish to enroll can submit their application through the Arab Fashion Council’s website.

Also watch: Arab Fashion Council launches #thread4cause

“Dubai-based designer of Egyptian origin, Marmar Halim, is one of the first Arab brands to adhere to the initiative set by the Arab Fashion Council and showcased a very professional capacity to go beyond creativity in producing Personal Protection Equipment in quality and quantity of millions of surgical masks which proves the potency of the Arab Fashion Industry, thus making the AFC vision in building a creative economy closer to reality and pave the way into local self-satisfaction production within the highest standards,” added Mohammed Aqra, chief strategy officer, Arab Fashion Council.

To ensure the legitimacy of the produced PPE, the Arab Fashion Council enables on its website a tracking system to verify the products using artificial intelligence technology. The system will show a green checkmark after receiving approval on the safety of the products from the Dubai Health Authority.

 

For all the latest retail news from Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Jones the Grocer set to open its doors at Dubai’s newly launched 

Continue Reading

October 18, 2020 | By RetailME Bureau

Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the 

Continue Reading

October 16, 2020 | By RetailME Bureau

The regional food and grocery delivery app Talabat has announced the expansion 

Continue Reading

October 15, 2020 | By RetailME Bureau

Walmart is hiring 10,000 new employees in Canada for positions in stores 

Continue Reading

October 14, 2020 | By RetailME Bureau

British quality grocery retailer Waitrose & Partners launched its first e-commerce platform 

Continue Reading

October 11, 2020 | By RetailME Bureau

Saudi Arabia-based operator of hypermarkets and supermarkets BinDawood Holding has priced its 

Continue Reading

October 7, 2020 | By RetailME Bureau
Miguel Angel Povedano, chief commercial officer of Majid Al Futtaim – Retail

Majid Al Futtaim announces the launch of a customer insight platform, powered 

Continue Reading

October 7, 2020 | By RetailME Bureau
New Choithrams store opens at Emerald Court, Al Barsha

A new Choithrams store opens at Emerald Court, Al Barsha in Dubai 

Continue Reading

October 5, 2020 | By RetailME Bureau
Asda has new owners

Asda has new owners, as The Issa brothers and TDR Capital are 

Continue Reading

October 5, 2020 | By RetailME Bureau
Spinneys sees “dramatic changes” in shopping patterns

UAE-based supermarket chain Spinneys sees “dramatic changes” in shopping patterns since the 

Continue Reading

October 4, 2020 | By Rupkatha Bhowmick
Food Crowd is now delivering from farm to home

A new platform in the UAE, Food Crowd is now delivering from 

Continue Reading

October 1, 2020 | By RetailME Bureau
Eagle Hills Sharjah signs up Every Day Fresh Hypermarket

Eagle Hills Sharjah signs up Every Day Fresh Hypermarket to meet the 

Continue Reading

September 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine