Arab Fashion Council launches #thread4cause to combat COVID-19


April 16, 2020 | By RetailME Bureau

The Arab Fashion Council has signed a partnership memorandum of understanding (MoU) with the Dubai Health Authority to enable the fashion industry creatives to find ways to combat COVID-19 through an initiative called #thread4cause.

As part of #thread4cause, the Arab Fashion Council has set up an ‘emergency designer network’ of Arab designers and companies to use their skills and production facilities to make PPE (personal protection equipment) for the UAE healthcare network to protect against COVID-19. Contributing members have started producing surgical masks, isolation gowns and hoodies as well as locally made sanitisers at their facilities.

Production of PPE and other essential sanitisation goods is being done in full compliance with the specifications and standards approved or applicable by the Dubai Health Authority.

“The Dubai Health Authority is proud to endorse the Arab Fashion Council’s initiative which highlights the strength of Made-in-UAE and proves how Dubai is taking a leading role and all measures to provide safety to its citizens and residents,” stated the Dubai Health Authority.

Also read: Fashion retailers focus on PPE production amidst COVID-19

“We are in this together, and we will be out of it together. #thread4cause is a very inspiring and heartwarming initiative that demonstrates how the fashion industry goes beyond showcasing a beautiful collection and extends its talent power in supporting the community in times of need. We are very proud and grateful of our Arab Fashion Industry members who are committed to giving back to their community and joining hands in such a creative force,” said Jacob Abrian, founder and CEO, Arab Fashion Council.

#Thread4Cause is a call-to-action initiative open to every Arab company in the fashion industry enabling them to show their love to their community. Companies who wish to enroll can submit their application through the Arab Fashion Council’s website.

Also watch: Arab Fashion Council launches #thread4cause

“Dubai-based designer of Egyptian origin, Marmar Halim, is one of the first Arab brands to adhere to the initiative set by the Arab Fashion Council and showcased a very professional capacity to go beyond creativity in producing Personal Protection Equipment in quality and quantity of millions of surgical masks which proves the potency of the Arab Fashion Industry, thus making the AFC vision in building a creative economy closer to reality and pave the way into local self-satisfaction production within the highest standards,” added Mohammed Aqra, chief strategy officer, Arab Fashion Council.

To ensure the legitimacy of the produced PPE, the Arab Fashion Council enables on its website a tracking system to verify the products using artificial intelligence technology. The system will show a green checkmark after receiving approval on the safety of the products from the Dubai Health Authority.

 

For all the latest retail news from Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau




Download Images RetailME Magazine