Abu Dhabi’s ‘Unbox Amazing’ boosts the emirate’s retail sector


September 3, 2020 | By RetailME Bureau

Retail Abu Dhabi’s Unbox

Abu Dhabi’s ‘Unbox Amazing’ boosts the emirate’s retail sector, as midway sales reports from the two-month campaign exceeded AED1 billion by the end of July. Unbox Amazing that ran from July 2 to August 31, 2020 was organised by Retail Abu Dhabi, the retail sector platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).

The campaign’s direct economic impact was enhanced by strong sales during the Eid Al Adha holidays in early August, with DCT Abu Dhabi predicting overall summer spending will break all previous seasonal sales records once receipts from other purchase mediums are confirmed.

The figures were further boosted when the Unbox Amazing final sale – in which retailers and malls increased discounts and hosted unique offers – and Back to School promotions, are tallied. Final campaign sales figures are expected towards the end of September.

Commenting on how Abu Dhabi’s ‘Unbox Amazing’ boosts the emirate’s retail sector, Ali Hassan Al Shaiba, executive director of tourism and marketing, DCT Abu Dhabi said, “The Unbox Amazing campaign has proved to be a resounding success and demonstrates the retail sector’s ability to rebound when helped by proactive support structures. Unbox Amazing has underscored the success of Retail Abu Dhabi’s public-private sector collaboration model. The sector owes much to the readiness of all partners to unite malls and more than 3,500 retailers across Abu Dhabi, Al Ain and Al Dhafra. Following the success of cross-partner co-operation this summer, Retail Abu Dhabi will build on the formula and continue working across the retail ecosystem to promote a safe and diverse retail environment for local, regional and international consumers.”

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau




Download Images RetailME Magazine