Shoppers snap up deals through Retail Abu Dhabi campaign


July 30, 2019 | By RetailME Bureau

Shoppers are making the most of the last few days of Retail Abu Dhabi (RAD) Rewards experience, running until August 3, 2019. Retail Abu Dhabi is the annual summer campaign organised by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).

Launched in 2018 as part of DCT Abu Dhabi’s commitment to providing unparalleled retail offerings and experiences to the Emirate’s residents and visitors, Retail Abu Dhabi offers a host of incredible deals with discounts and special promotions running across shopping malls and retail outlets across the Abu Dhabi and Al Ain.

Together with Department of Economic Development (DED), the RAD Rewards season in 2019 has over the past weeks, welcomed more than 3.7 million shoppers, who have visited the 21 participating malls in Abu Dhabi and Al Ain.

The participating shopping malls include Aldar Properties’ Yas Mall, The Mall at World Trade Centre Abu Dhabi, Al Jimi Mall and Remal Mall; and Line Investments & Property’s Al Raha Mall, Al Wahda Mall, Barari Outlet Mall, Al Foah Mall, Khalidiyah Mall, Madinat Zayed, Mazyad Mall, and Mushrif Mall. Other malls participating in the initiative across Abu Dhabi and Al Ain include Abu Dhabi Mall, Marina Mall, Al Ain Mall, Hili Mall, Deerfields Mall, Dalma Mall, My City Centre Masdar, Bawadi Mall and Bawabat Al Sharq Mall.

In the last few days of the RAD Rewards event, an array of amazing deals and incredible promotions are on offer. In addition, a range of other activities are also on offer – from engaging with Instagrammable walls to the ‘Around the World Festival’ and cruise adventures.

Children can unleash their imaginations and creativity through the Art Lab pop-up at My City Centre Masdar, enjoy a cruise themed activity in the main atrium of Deerfields Mall and go on family days out at Bawadi Mall in Al Ain.

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