Casual fashion retailer Giordano came up with an innovative campaign that helped trigger creativity among the local youth in Jeddah. Campaigns ‘Nisa’ai and Rejali’ launched by Giordano Saudi Arabia, running until June 7, comprised getting talented youngsters to create their own designs and showcase their talent in graffiti.
According to Hani Abdul Aziz Saab of Giordano Saudi Arabia, the initiative aims to encourage Saudi youth to unleash their visual artistry gift expressing culture and heritage via spray painting, a street art form growing in popularity among the young population in the Kingdom. “Being patriotic comes with having a strong sense of pride of our culture and tradition no matter how modern the world turns out to be. A country’s national dress is one that identifies a nationality. Giordano Saudi Arabia wishes to pay tribute to the admirable preservation of the land’s official outfits,” he says.
In conjunction with the initiative, Giordano has signed Firaz Bawazir, a graffiti artist who is also the campaign ambassador for Giordano. “We are proud to engage the youth of Saudi Arabia for a worthy cause of celebrating their talent in visual arts and extolling their culture. Through this campaign, Giordano provides the youth a platform to express their creativity as well as promote local culture. With ‘Nisa’ai and Rejali,’ we hope to encourage the youth of today to celebrate their culture and pass the torch to the next generation,” adds Saab.
The finalists’ works are displayed at Giordano stores in Red Sea Mall in Jeddah for public voting until June 7. In conjunction with the campaign, Bawazir will create exclusive designs, which will be produced as limited edition Giordano T-shirts.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Previous Article
