Kreol Travel Retail will distribute Fonterra products, including Anchor milk powder, in India and selected GCC airport duty free outlets. “We will be concentrating on Anchor Milk Powder tin and pouch packings as a first step,” says Kreol Trading Estab lishment and Kreol Travel Retail CEO AS Lal.
“Milk powder is an essential commodity in travel retail in the Arabian Gulf and the Indian subcontinent, unlike their counterparts around the globe. Travellers are familiar with major brands and it is a must-carry-home item. We are very excited to be a channel partner of Fonterra. We have a dedicated team, from shelf merchandising to developing marketing strategy to logistics in the Indian subcontinent and GCC countries. We also undertake customising of displays for better visibility,” Lal adds.
Fonterra is a multinational dairy co-operative owned by 13,000 New Zealand dairy farmers that exports dairy products. The company’s business is based on sourcing secure, high quality milk and unlocking its natural goodness in ways that add real value to consumers around the world. “We are keen to increase our market share in travel retail and are committed to our association with Kreol Trading which we expect will open a wider customer base to our Anchor brand milk powder,” comments Fonterra operations director Aamir W Mehdi.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BFancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI
Red Sea Mall Introduces 20+ Exclusive Brands in Major Retail Upgrade
/ 
MENA’s retail pioneer Union Coop has further solidified its retail presence in
As the demand for healthier food choices surges, ROOTS Food is leading
A new chapter unfolds for the leading tech-driven, hyperlocal e-commerce company, Rabbit,
Lulu Retail, the GCC’s retail powerhouse, has reported a transformative FY 2024,
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
/ 
When culinary maestro Chef Hemant Oberoi steps into the kitchen, it’s never
MENA’s food service industry is simmering with innovation, appetite, and ambition. As
London-born grab-and-go pioneer Pret A Manger has officially launched its flagship store
The UAE’s food and beverage industry is a playground for innovation, where
The Middle East’s food service sector is experiencing a dynamic transformation, with
Yolk Brands, the creator of popular concepts like Pickl, has sealed the
In a strategic move to reinforce its presence in the Middle East’s
In the ever-evolving world of food and beverage, few brands capture the
KNOOPS, a trailblazer in the world of chocolate beverages, has captivated tastebuds
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
Previous Article
