From Dubai to Doha: UAE-born burger brand Pickl travels to Qatar

July 31, 2023 | By RetailME Bureau

Pickl, the Dubai-born, award-winning burger brand, announced yet another step in its international expansion, as it plans its first opening in Doha later this year. Golondrina Hospitality will spearhead the growth of Pickl across Qatar as the franchise partner.

Since its launch in the UAE in 2019, Pickl has experienced remarkable growth, operating in 15 locations across the UAE, along with its recent international debut in Bahrain. Pickl’s customisable ‘Bespoke’ cheeseburgers have become hallmarks of the brand, alongside the undeniable Chicken Sando. Customers can not only choose from a variety of sauces and toppings but also select their spice level of choice. Also on the menu are Pickl’s signature cheeseburgers including The Jeff, a huge hit in Dubai’s buzzing food scene. Vegetarian customers can also enjoy plant-based cheeseburgers. To finish, patrons can enjoy loaded fries or choose from a variety of “Gooder” milkshakes.

The team at Golondrina Hospitality is thrilled to be bringing one of the region’s most exciting and innovative brands to Qatar’s F&B sector. The first Pickl outlet in Doha is slated to open in Q4 2023, with plans to expand the brand across the country in the coming years.

Aylin Seyidova, Company Representative for Golondrina Hospitality, said: “We are sincerely delighted to ink this deal, ushering in Pickl’s arrival to Qatar. As we open the first Pickl in Doha later this year, we see it as an opportunity to enrich the local dining scene with a globally recognized burger brand. With our understanding of the market dynamics and Pickl’s exceptional product lineup, we are optimistic about mirroring the brand’s success in the UAE and Bahrain right here in Qatar.”

Steve Flawith, Founder and CEO of Yolk Brands, the UAE-born hospitality group which operates Pickl, said: “Qatar has an extremely competitive F&B scene with a populace that values and appreciates high-quality food. Pickl has proven itself as one of the UAE’s most popular fast food brands and we’ll bring the same passion and quality to Doha. With Golondrina Hospitality’s extensive retail knowledge and understanding of the market, we are eager to share our remarkable offerings with the people of Qatar.”

Qatar’s food scene has witnessed impressive growth in recent years, attracting several global brands following the holding of the FIFA World Cup in the country in 2022. As a Middle East-born brand, Pickl will showcase the quality and innovation inherent in the region.

The anticipation for the brand’s opening is palpable, as many Qatari residents have already experienced Pickl during their visits to the UAE. This new chapter proves the confidence Pickl has in delivering the same standard of excellence in Qatar as it does across its locations in the UAE and in Bahrain. 

Previous Article Next Article



#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B

Download Images RetailME Magazine