FrieslandCampina Middle East appoints new regional marketing director


October 25, 2014 | By RetailME Bureau

FrieslandCampina Middle East appoints new regional marketing director

FrieslandCampina Middle East has announced the appointment of Hein Raijmakers as the new regional marketing director.  FrieslandCampina Middle East is part of Royal FrieslandCampina, one of the largest dairy co-operatives and famous for its Rainbow Milk brand.

 

This recent development, the company says, is a step towards revamping the growth strategies to cater to a larger set of consumers in the region.

 

Raijmakers joins as regional marketing director with a remit to build on the recent success of the business and deliver value added propositions to both new and existing consumers. The new appointment will lend support to the on-going campaign ‘From Grass To Glass’ by FrieslandCampina. And will further company’s ambition, to help people move forward in life with all the natural goodness of milk as it caters to the growing demand worldwide for healthy food produced in a sustainable way.


FrieslandCampina’s value promise includes the unique grass-to-glass system, in which the company invests in managing the entire supply chain from processing, marketing and distribution to provide consumers with safe and premium products. 

Maurits Klavert, managing director of FrieslandCampina Middle East, welcomed Raijmakers: “In his new role, Mr. Raijmakers will be responsible for strengthening FrieslandCampina’s position in the Middle East marketplace as well as helping FrieslandCampina to expand its product portfolios. His results-oriented approach and ability to think strategically will play a pivotal role in extending our innovative track record, while helping us to grow profitably.”


Raijmakers has more than 15 years of industry experience with FrieslandCampina.

Previous Article Next Article

SHARE


TRENDS


Elmoataz Obada, Co-Founder, Monkey Distribution

The power of pop

From butter beer to brooms. Dobby themed coffee mugs and keychains to 

Continue Reading

May 6, 2024 | By Rupkatha B




YOU MAY ALSO LIKE /



Lulu Retail, the GCC’s retail powerhouse, has reported a transformative FY 2024, 

Continue Reading

February 11, 2025 | By RetailME Bureau
Lulu and MoIAT join hands to promote UAE-made products

The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu 

Continue Reading

December 6, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das




Download Images RetailME Magazine