Flying Tiger Copenhagen opens in Qatar’s Villagio Mall

Danish brand Flying Tiger Copenhagen, part of AZADEA Group in the region, opened its first store in Qatar at Villagio Mall. The debut store will be the first of many Flying Tiger Copenhagen locations in Qatar over the next five years.

“The opening of our first Flying Tiger store in Villagio Mall marks an exciting milestone for our brand. Expanding our presence in the vibrant retail hub of Qatar adds to the Flying Tiger Copenhagen portfolio, presenting unparalleled opportunities in one of the world’s most dynamic economies. This is the beginning of an exciting expansion, and we are looking forward to connecting with even more customers,” said Martin Jermiin, CEO, Flying Tiger Copenhagen.

The Flying Tiger Copenhagen retail space is designed to create a vibrant and fun atmosphere with bright colours and eye-catching displays. The store’s layout is a maze inviting customers to explore and discover the full range of products as lively music sets the tone and creates a welcoming environment. Interactive displays play a significant role in the shopping experience at the store. Customers are encouraged to touch, play and engage with products in a hands-on way fostering an immersive experience.

“This partnership is of great significance to us in enhancing AZADEA’s mission of providing customers and people with an entertaining and exciting lifestyle. AZADEA’s commitment and excellence in execution is unmatched and we are confident that the new Flying Tiger Copenhagen store in Qatar will secure a prominent place within the brand’s global footprint,” added Marwan Hert, President Lifestyle Division at Azadea Group.

Flying Tiger Copenhagen has also been at the forefront of the retail industry’s green transition. As a supporter of the United Nations Global Compact the brand fully commits to conducting its business ethically and responsibly from sourcing to shipping, to stores and their final products. The company aims to increase the share of products with recycled materials in stores to 50% by 2025. Additionally, it is committed to halving the number of single-use products by 2025 making significant progress towards this target.