Eros Group expands brand portfolio with Midea

UAE-based distributor of Samsung, Hitachi, TCL and Linksys – Eros Group has expanded its portfolio further by signing a partnership with Midea, a leading Asian manufacturer of home appliances. The Eros Group will distribute Midea products in the UAE and also in select GCC markets including Oman, Qatar and Bahrain.

Midea has an extensive range of products that includes refrigerators and washing machines, cooking ranges and dishwashers, microwave ovens and other small domestic appliances.

“Midea makes a complete range of home appliances products. We continue to globalise our operations with production bases in Vietnam, Belarus, Egypt, Brazil, Argentina and India, to be followed by additional plants in some other countries. Producing home appliances, we do one thing and one thing only: we focus on creating a ‘home feeling’ with every product our consumers use,” says Justin Liu, business development manager, Midea International Business.

“We are happy for our collaboration with Eros Group whose vision is in line with Midea’s strategy to expand its distribution network to offer better services to local consumers in Middle East, including the UAE and some other GCC countries,” Liu adds.

“We are extremely pleased to distribute the Midea brand in the UAE. The company provides a comprehensive product portfolio and vast production capacity to meet the growing demand for quality home appliances. Midea’s integrated research and manufacturing process helps to enrich lifestyles worldwide through a distinct range of innovative, yet affordable products, and we are happy to offer these in the UAE as well,” elaborates Deepak Babani, CEO, Eros Group.

“As one of UAE’s leading electronics distributors, we have built a strong and enduring relationship with our customers, and we continue to offer them products from respected brands such as Midea. Our customers appreciate the choice we offer them; our collaboration with Midea will enhance that offering,” he emphasises.

“This is an important relationship for Eros as the Midea Group is one of the most successful appliances brands in the world. Eros is also an ideal partner for the brand; we have multiple retail stores across the UAE, 15 world-class brands in our portfolio and industry recognised awards, among other accolades. Like Eros Group, Midea has grown from strength-to-strength because of its consistent quality and focus on innovation. Midea is also one of the top sellers in the e-commerce category in China. The extensive range of products, which Midea brings with it, provides our customers with a wider choice of home appliances and other products – at great prices,” states Niranjan Gidwani, deputy CEO, Eros Group.