In a strategic move to reinforce its presence in the Middle East’s evolving food and beverage landscape, Epik Foods has acquired 1762, the renowned gourmet deli previously under Yolk Brands. This acquisition marks a key milestone in Epik Foods’ expansion journey, adding a premium brand to its growing portfolio and setting the stage for further regional growth. With over 60 brands and 50 locations across the UAE, Saudi Arabia, and Oman, Epik Foods is growing phenomenally in the region with new success stories.
The deal follows Epik Foods’ successful $15.5 million private capital funding round, secured through Ruya Private Capital I, LP, a fund managed by Ruya Partners. This funding has provided financial backing for the group to scale its operations, enhance brand offerings, and pursue new market opportunities.
1762 has established itself as a trusted name in gourmet dining, catering to both corporate and private clients across Dubai’s key business districts. Known for its high-quality food and premium catering services, the brand has built a loyal customer base and a strong reputation for excellence. Epik Foods has confirmed that 1762 will retain its existing branding, ensuring continuity for customers while benefiting from Epik’s operational expertise and strategic resources. The integration will focus on streamlining logistics, enhancing efficiencies, and maintaining the brand’s renowned quality standards.
Khaled Fadly, CEO and Co-founder of Epik Foods emphasised the alignment between the two brands, “1762 is a brand with a rich legacy and enormous potential, recognised for its deep connection with customers and lasting impact in the F&B landscape. Its strong reputation for quality food, exceptional service, and a gourmet deli dining experience makes it a perfect addition to our portfolio. By acquiring 1762, we can expand our reach in gourmet dining and catering sectors, diversify our offerings, and fuel the brand’s potential to enter new markets, starting with Saudi Arabia and extending across the wider region. We’re excited to build on the success of 1762 and leverage our operational expertise to streamline efficiencies and improve the overall experience.”
For Yolk Brands, this acquisition represents a natural evolution for 1762, with the brand now positioned for regional scalability under Epik Foods’ leadership. Steve Flawith, CEO and Founder of Yolk Brands highlighted the significance of this transition, stating, “The acquisition of 1762 is a testament to the brand’s strength and the loyal following we built over the years. The team at Epik Foods have the vision and expertise to expand 1762 into new markets while preserving the core identity and values we’ve worked hard to establish. I believe that the true centre of any brand lies in its people, and I’m confident that Khaled and Ranya are the right leaders to take this one to even greater heights. I’m excited to see how this transition will unlock new growth opportunities, and I look forward to watching 1762 continue to thrive under their leadership.”
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ For decades, Haldiram’s built deep recall across the UAE through its packaged
In hospitality, brands are often discussed as concepts. But the strongest ones
At Souk Madinat Jumeirah, with the Burj Al Arab rising quietly in
Keto Kartel has entered the UAE’s premium wellness food space at a
With at least seven stores now operating across the country—mainly in Dubai,
The UAE Restaurant Group (UAERG), the official representative body of the country’s
As one of the world’s largest pizza chains, Little Caesars is making
Experiential dining has transformed the restaurant industry inculcating multi-sensory gastronomy to Instagram-worthy
From predictive inventory to robot deliveries, technology is reshaping the hospitality industry
The food service industry in the Middle East is being ushered into
When Mohamed Matar Al Falasi started Saddle Café in Dubai in 2017,
Previous Article
