Hisense partners with United Matbouli Group to expand in KSA


December 26, 2022 | By RetailME Bureau

Consumer electronics company Hisense has signed a partnership with Saudi Arabia’s United Matbouli Group (UMG), one of the leading consumer electronics distributors in the Kingdom, to explore expansion opportunities in the Saudi market.

Through this partnership Hisense intends to expand its commercial business network and reach out to its end-users in the Saudi Arabia. As an officially appointed distributor of Hisense in Saudi Arabia, UMG will support the brand with business networking capabilities and their expertise of distribution, warehousing, after-sales-services and develop connection in the retail space for sales. The agreement was signed by Jason Ou, Hisense President of Middle East and Africa, and Adnan Matbouli, Chairman of United Matbouli Group.

“Our partnership with UMG underlines our dedication to expand in the regional markets, increase our availability and provide the best brand experience to our customers as well as business partners. We look forward to working together with UMG, driving on each other’s strengths and expertise with an intension of growth and sustainability in the market,” said Ou.

“This partnership is evidence of our mutual commitment to a long-term collaboration,” Matbouli added. “As an Official Distributor of Hisense’ home appliance and entertainment segment in the country, we provide assurance in supporting with unparalleled accessibility to expand in the market, better service in after-sales, provision to spare parts and warehousing to meet the business as well as consumer needs. This collaboration is in line with our mission of bringing the world’s leading electronics brands and quality products to the Kingdom of Saudi Arabia.”

“United Matbouli Group has a history of working with industry leaders and we are delighted to have partnered with them to root our presence in the Kingdom. FIFA has benefitted us with increased brand awareness, and this is the right time to commence our business in this region,” stated Ismail Al Hurani, COO, Hisense MENA.

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