Eid in Dubai & DSS to host world premieres of international character shows


July 24, 2014 | By RetailME Bureau

Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM has announced a calendar of events and activities for the forthcoming celebrations for the seventh edition of ‘Eid in Dubai – Eid Al Fi tr’ and the 17th edition of Dubai Summer Surprises, the summer extravaganza that will run from August 2 to September 5, 2014.

Leading the entertainment offerings during the 40 days of celebration are the world premieres of the Angry Birds Universe Interactive Experience at Modhesh World, the Decepticlone Transformers Show at BurJuman and the Skylanders Spyros’s Adventure at Mirdif City Centre and Deira City Centre. 

Visitors during ‘Eid in Dubai’ will be able to watch famous Arab stars perform at the Layali Dubai concerts and fireworks displays. Throughout ‘Eid in Dubai’ and Dubai Summer Surprises, families and children will also have the opportunity to watch or indulge in a range of shows, activities and performances at various malls. Visitors will also be able to find a wide range of exciting promotions and offers including the chance to win up to AED 4 million in prizes at the mega summer promotion.

Eid in Dubai’ is a social initiative launched by DFRE in 2008, aimed at showcasing  Islamic values and Emirati traditions during the Eid al Fitr and Eid Al Adha, and is meant to spread the true spirit of Dubai’s multicultural environment under the slogan ‘United in Celebration’.  

“This year’s ‘Eid in Dubai – Eid Al Fitr’ celebrations and Dubai Summer Surprises are quite unique because of the world premieres that we have brought to Dubai in partnership with international licensors of entertainment characters. The exciting line-up of world-class entertainment and fun-filled activities for the family will give the city a vibrant, festive atmosphere, and further enhance Dubai’s position as a summer destination of choice,” says Laila Mohammad Suhail, CEO, DFRE.

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