Dubai Duty Free contributes AED20-mn towards UAE’s ‘1 Billion Meals Endowment’ campaign

March 22, 2023 | By RetailME Bureau

Dubai Duty Free contributes AED20-mn towards UAE’s ‘1 Billion Meals Endowment’ campaign

Airport retailer Dubai Duty Free announced its contribution of AED20 million towards the ‘1 Billion Meals Endowment’ campaign launched by His Highness Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to coincide with the holy month of Ramadan and with the aim of launching the largest Ramadan food aid endowment fund within a sustainable framework.

Organised by Mohammed bin Rashid Al Maktoum Global Initiatives the campaign offers new opportunities for individuals, businesses and influential philanthropists who wish to contribute and helps promote the culture of endowment in the community.

The ‘1 Billion Meals Endowment’ campaign builds on the success of previous food aid campaigns starting with ‘10 Million Meals’ campaign during Ramadan 2020 which exceeded its target and provided 15.3 million meals. This was followed in Ramadan 2021 by ‘100 Million Meals’ campaign that doubled its target and distributed 220 meals with contributions from 385,000 donators from 51 nationalities.

The ‘1 Billion Meals Endowment’ campaign launched in Ramadan 2022 and hit its target in under a month, providing meals in 50 countries around the world with the support of 320,868 donators. It aims to provide a food safety net for the world’s most underprivileged populations, especially in countries struggling with food insecurity, and aligns with efforts to realise the UN Sustainable Development Goals for 2030, prominent among which is fighting hunger.

“We are honoured for our Foundation to participate in the campaign’s endowment fund and to help alleviate the suffering of fellow humans,” said Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free. “The UAE’s humanitarian and charity initiatives continue to gather momentum every year, with this year’s campaign fully demonstrating the country’s commitment to the global fight against hunger.”

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