Coca-Cola Middle East launches locally produced 100% rPET bottles for FIFA World Cup
Qatar’s Supreme Committee for Delivery & Legacy (SC) and Coca-Cola Middle East announced the introduction of 100% recycled PET (rPET) bottles for Coca-Cola’s range of beverages across official FIFA World Cup Qatar 2022 venues, including stadiums and fan zones.
Aligning with the SC’s key initiatives on responsible plastic recycling Coca-Cola Middle East’s pilot of 100% rPET bottles marks the first time the packaging will be in circulation at a FIFA World Cup tournament and serves as Coca-Cola’s debut in locally producing 100% rPET bottles in the region.
“In addition to our One Tide program, the pilot of Coca-Cola Middle East’s 100% rPET bottles will significantly reduce the impact of single-use plastics and aligns to our concerted efforts to leave a sustainable legacy long after the FIFA World Cup 2022,” said Eng. Bodour Al Meer, the SC’s Sustainability Executive Director.
“Piloting the 100% rPET bottles for our Coca-Cola, Sprite and Fanta beverages and Arwa water during the tournament marks a major milestone for our operations in the region. It is an important step towards our global World Without Waste ambition to collect and recycle a bottle or can for everyone sold by 2030. For Coca-Cola Middle East, this is part of a journey, and we aim to continue to champion waste collection projects and minimise our impact through local partnerships and initiatives,” added Tolga Cebe, Vice President & General Manager Middle East, The Coca-Cola Company.
In addition to the 100% rPET bottles, Coca-Cola Middle East has placed dedicated recycling bins across FIFA World Cup 2022 venues and will educate the 20,000+ volunteers and 1 million+ fans on responsible recycling through its on-ground and on-screen communication, ensuring recyclable plastic waste is placed in the right bins for further repurposing.
The SC is also proud to announce that plastic bottles segregated and collected during the tournament will be recycled and converted into rPET bottles in-country, effectively closing the loop and leaving behind a green legacy – one of the SC’s key objectives. This was greatly supported by Coca-Cola Middle East’s efforts.
Through this initiative and the SC’s One Tide program, Qatar is taking great strides to reduce the amount of plastic waste generated in the country and across the region.
“Our immediate objective is to raise awareness of this issue and help people in Qatar – and globally – reduce their reliance on single-use plastics and encourage sustainable behaviors,” Al Meer stated.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Deliveroo has taken a new move and recently started ‘Deliveroo Shopping’. In
“If a woman is empowered, her family is empowered. Her children are
An exclusive piece by retail industry expert Dr Martyn Davies for IMAGES
Being Human Clothing was founded in 2012 to further the objective of
During the first half of the year, period ending June 30, 2023,
The Dubai Jewellery Group – City of Gold recently announced the ‘Glittering
Dubai’s outdoor multicultural leisure, entertainment and shopping destination Global Village has revealed
The May 2023 edition of Dubai’s bi-annual mega sale, the Three Day
Jeddah-headquartered organisation Nafisa Shams Company, under the Community Jameel Saudi Foundation, has
Recently Prince Turki bin Talal Al Saud, Prince of the Asir region
Previous Article
