With an aim to address customer needs on all occasions, Coca-Cola HBC – one of the largest Coca-Cola bottlers in the world – plans to launch Costa Coffee in at least 10 of its 28 markets by 2020.
According to Coca-Cola HBC, the markets include Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland.
In a statement issued by Coca-Cola HBC, CEO Zoran Bogdanovic said, “This is fantastic news that will build genuine value for our customers and for us. Adding a brand as strong as Costa Coffee to our portfolio will allow us to capture more consumer occasions, to partner even more closely with our customers across all channels and strengthen our ability to address every drinking moment throughout the day. Our well-established infrastructure, processes and capabilities around coffee means that we will hit the ground running with this exciting opportunity.”
In a separate development, reported by Retail News Asia, Coca-Cola is negotiating the acquisition of a large stake in Cafe Coffee Day (CCD), an Indian coffee chain.
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