Biggest Giordano store opens in Saudi Arabia


January 12, 2021 | By RetailME Bureau

Giordano, the international apparel brand, recently inaugurated their largest flagship store in the Middle East. The 3,600 square feet store opened in the heart of Jeddah’s top tourist shopping destination, Corniche Commercial Center on December 29, 2020.

In a move to reinvent itself, Giordano is showcasing a fresh look, with new store designs across the region. Pace is maximized for product displays and customer interaction, including larger fitting rooms.  Products are also presented in different ways for customers’ easy visualization of style. Energy-efficient LED lights enhance the customer experience while minimizing the store’s carbon footprint.

“Our customers have been the main focus in the design of our new C.I.M. (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance, and we have endeavored to improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at great value,” said Ahmedullah Abdul Hadi, Chief Operating Officer, Giordano Saudi Arabia.

Giordano is aggressively expanding their operations in the Middle East, Africa, and Central Asia. With multiple stores in the pipeline, innovative store designs and a growing customer loyalty, Giordano maintains its powerful presence.

In 2020, 10 new Giordano stores were opened in Saudi Arabia, Mauritius, and Kenya. “We pride ourselves on being an international brand and in recognizing the truly dynamic nature of the region, it is essential that Giordano, as a truly customer centric brand, be made accessible across all geographies and cultures,” said Ishwar Chugani, Managing Director of Giordano Middle East.

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