AZADEA strengthens its partnership with Decathlon with new strategic store openings and expansion into key locations. Decathlon currently has eight stores across the Middle East with four UAE, including the latest opening of a 4,000 SQM flagship store at the Dubai Mall in June 2021.
Through AZADEA’s new expansion plan, more stores are expected to open in the UAE as well as in key locations across Qatar, Bahrain, and Oman. The new stores will include locations such as Doha Festival City and Place Vendome in Qatar, Dubai Hills & Reem Mall in UAE, and more.
“Our unique collaboration with Decathlon adds value to the MENA market as we are determined to increase accessibility to sporting goods and leisure while promoting a healthy lifestyle across the region on a grand scale,” said Salim Fakhouri, President of Fashion & Sports Division of AZADEA.
“We have a huge and positive prospective for the future as our partner, AZADEA, shares common mission, vision, and values. Their continuous support over the past 10 years proves that this partnership will have a positive impact on the sports retail industry across the region. Decathlon’s expansion across the Middle East is in line with our vision of sports for everyone, everywhere and we hope to continue to enable a fit lifestyle across the region with future launches,” said Michael Morisset, Decathlon Business Developer ME.
In addition to physical stores, Decathlon products can also be found online on www.decathlon.ae and AZADEA’s online platform, www.azadea.com as part of the company’s continuous endeavor to offer its customers an omnichannel shopping experience.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Deliveroo has taken a new move and recently started ‘Deliveroo Shopping’. In
“If a woman is empowered, her family is empowered. Her children are
An exclusive piece by retail industry expert Dr Martyn Davies for IMAGES
Being Human Clothing was founded in 2012 to further the objective of
During the first half of the year, period ending June 30, 2023,
The Dubai Jewellery Group – City of Gold recently announced the ‘Glittering
Dubai’s outdoor multicultural leisure, entertainment and shopping destination Global Village has revealed
The May 2023 edition of Dubai’s bi-annual mega sale, the Three Day
Jeddah-headquartered organisation Nafisa Shams Company, under the Community Jameel Saudi Foundation, has
Recently Prince Turki bin Talal Al Saud, Prince of the Asir region
Previous Article
