Al Hokair Group to launch Sparky’s VR Zone in Mushrif Mall


May 30, 2019 | By RetailME Bureau

Saudi Arabia-based leisure and entertainment specialist, Al Hokair Group in partnership with Immotion Group plc is all set to launch a state-of-the-art technology based Virtual Reality (VR) Zone at its Sparky’s family entertainment centre in Mushrif Mall, Abu Dhabi.

Scheduled to open to the public on the first day of Eid Al Fitr, the comprehensive virtual reality (VR) gaming zone will offer the most realistic simulation experience, adding a whole new dimension to entertainment for gaming enthusiasts. After the UAE launch, Sparky’s VR Zone will be making its debut throughout Saudi Arabia.

Sparky’s VR Zone will offer a range of fully-immersive VR and gaming experiences, along with cinema pods, motion simulators and wrap-around sound. Chimpact is a new and exclusive edition in Sparky’s range of VR experiences.

In addition, Immotion’s portfolio of experiences will also be available, including Swimming with Humpbacks – a global first for the VR industry. The VR zone will add to Sparky’s already extensive options of entertainment for the whole family including, Bowling alleys, family ice rink, 4D cinema, kids, adult’s rides and arcade games.

“The partnership between Al Hokair Group & Immotion Group plc has been an immensely successful one, with us working together endlessly in developing & implementing the launch within two months; just in time for an Eid Al Fitr launch at Sparky’s in Mushrif Mall Abu Dhabi. This launch will be further followed by our other Sparky’s VR zone launches in Jeddah Andalus Mall, and many more projects are set to take shape across Saudi Arabia; all featuring our exclusive range of VR experiences,” says Mishal Al Hokair, deputy CEO & general manager – entertainment, Al Hokair Group.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau
Spinneys to open second store in Riyadh’s KAFD in partnership with Al-Hokair Group

Following a partnership deal between food and grocery retailer Spinneys Dubai and 

Continue Reading

November 22, 2023 | By RetailME Bureau
From a small home kitchen to becoming B Corp certified: The Hello Chef journey

Ask any entrepreneur worth their salt and they will tell you the 

Continue Reading

November 20, 2023 | By Rupkatha B
Agthia Group

A regional food and beverage (F&B) major Agthia Group PJSC has signed 

Continue Reading

November 2, 2023 | By RetailME Bureau
Double-digit e-commerce growth for UAE & KSA food industry amid inflationary pressures: NielsenIQ

Amid constraints of current inflationary pressures leading to significant price hikes averaging 

Continue Reading

October 25, 2023 | By RetailME Bureau
InFlavour to showcase diversity of KSA’s F&B sector

Global heavyweights from around the world are confirming their participation at InFlavour, 

Continue Reading

September 6, 2023 | By RetailME Bureau

Coffee Planet has unveiled a new brand identity to reinforce its position 

Continue Reading

August 7, 2023 | By Anurima Das
Food positive

The expansion of the organic food and grocery market in the UAE 

Continue Reading

July 26, 2023 | By Anurima Das
Union Coop reaffirms commitment to create an inclusive retail environment

Dubai-based consumer cooperative brand Union Coop has signed a memorandum of understanding 

Continue Reading

July 24, 2023 | By RetailME Bureau




Download Images RetailME Magazine