AED100,000 worth of jewellery up for grabs this DSS

The Dubai Jewellery Group – City of Gold recently announced the ‘Glittering Surprises’ campaign for the upcoming Dubai Summer Surprises (DSS) taking place from June 20 to July 23. As part of the ‘City of Gold Glittering Surprises’ campaign, Dubai Jewellery Group is giving customers an opportunity to win jewellery vouchers worth AED5,000 with every purchase of AED1,000 or more. A total of 20 lucky winners will have the chance to take home a total of AED100,000 worth of stunning jewellery.

Over 65 jewellery brands will be part of this season’s campaign across 180 outlets. This year, the campaign is perfectly timed to coincide with Eid Al Adha allowing residents and expat shoppers to make the most of the exclusive offers and promotions.

Commenting on the campaign Laila Suhail, Board Member & Chairperson of Marketing at Dubai Jewellery Group said, “The ‘Glittering Surprises’ campaign represents our dedication to pushing boundaries and exceeding customer expectations. This remarkable initiative mirrors the opulence and sophistication that Dubai is famous for and promises an enchanting jewellery shopping experience throughout the Dubai Summer Surprises. By participating, individuals have the opportunity to win AED100,000 worth of jewellery vouchers, and we extend a warm invitation to everyone to be a part of this extraordinary campaign and immerse themselves in the enchantment it brings.”