Jordan Brand has opened a concept store in the Dubai Mall. In NIKE Inc.’s vision for the connected marketplace of the future, the sport-focused layout and visceral experience of Dubai’s first physical store is complemented by intuitive solutions of digital shopping to create a refined, sensory space that connects fans of the brand to artistic traditions within the region.
The 2,500-square-foot Dubai store is inspired by Jordan doors like Jumpman LA, Jordan 1 Hongxing in Chengdu and Jordan 9 Guanghua in Beijing and will be stocked with the latest Jordan Brand footwear and apparel styles. The store includes digital features, such as in-store pickup, and the space is curated with fine art from a variety of artists including Jason Seife, a Syrian-American artist who replicates the patterns of traditional Persian carpets onto canvas.
Seife sees showcasing works in-store as an opportunity to push an established medium in a new direction. Just as he reimagines Persian carpets, Seife joins Jordan Brand in reimagining physical stores, and the role of art within them.
“It’s exciting to see the line between design and art-making continue to blur thanks to projects like this,” said Jason. “Between artists like myself and Jordan Brand, we can create in-store experiences that highlight the products alongside the art, helping connect this cool relationship among artwork, inspiration and product excellence.”
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Deliveroo has taken a new move and recently started ‘Deliveroo Shopping’. In
“If a woman is empowered, her family is empowered. Her children are
An exclusive piece by retail industry expert Dr Martyn Davies for IMAGES
Being Human Clothing was founded in 2012 to further the objective of
During the first half of the year, period ending June 30, 2023,
The Dubai Jewellery Group – City of Gold recently announced the ‘Glittering
Dubai’s outdoor multicultural leisure, entertainment and shopping destination Global Village has revealed
The May 2023 edition of Dubai’s bi-annual mega sale, the Three Day
Jeddah-headquartered organisation Nafisa Shams Company, under the Community Jameel Saudi Foundation, has
Recently Prince Turki bin Talal Al Saud, Prince of the Asir region
Previous Article
