& Other Stories vending machine
Part of the Swedish H&M Group, & Other Stories is exploring new ways to connect with consumers, inviting them into a world of wardrobe treasures and beauty products presented through a vending machine. Recently, the brand has presented a tailormade vending machine on the second floor of Galeries Lafayette – an experience that is filled with fragrances from its bath and body range.
Commenting on how & Other Stories is exploring new ways to connect with consumers, Ebba Kettner, head of brand design at & Other Stories, said, “We felt very inspired by the idea of creating our own vending machine experience, turning it into a mini version of our stores. It has special features conveying several layers of our world. We hope that it will make people curious and inspire them to explore our stories.”
By reviving a vending machine, & Other Stories seeks to turn a seemingly forgotten space into a little hub that serves up fragrances and beauty products while telling a story. The project is a collaboration between & Other Stories and The Laboratory, H&M Group. For customers who already know & Other Stories, this vending machine can work as a quick shop to get their hands on a beauty favourite, and for new customers, it will be a way to discover their world of fragrance.
“We strive to constantly develop and challenge ourselves and there is always room for interesting new ideas and initiatives. With this pilot together with & Other Stories, we want to offer a great customer experience with convenience and local relevance by being present in customers’ everyday life. We test small and scale smart with the learnings, starting with one location in Paris,” added Anna Tillberg Pantzar, head of The Laboratory, H&M Group.
For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As lives accelerate and time fragments, shoppers no longer separate “eating” from
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Previous Article
