boohoo Middle East
British fashion e-commerce brand boohoo.com launches in the Middle East. With seven million active customers across the world, boohoo.com aims to further tap into its regional audience with an exclusive website that will cater to Saudi Arabia, the UAE, Qatar, Kuwait, Oman, Bahrain and Jordan.
The new platform, accessible at mena.boohoo.com, flaunts the brand’s extensive selection of womenswear, menswear, activewear, footwear, accessories and beauty. Following on from the launch of seven dedicated e-commerce platforms is the shoppable mobile app, set to launch on September 23.
In 2006, boohoo was founded in Manchester to offer its customers the most up-to-date and accessible fashion. With hundreds of new lines dropping daily, across womenswear and menswear, the brand champions inclusivity and diversity with dedicated collections for plus size & curve, petite, tall and maternity fits.
Youthful and energetic, boohoo prides itself on being a heavily social-driven brand. With an impressive social media presence of 6.7 million followers on Instagram and 2 million followers on Facebook, the brand’s regional launch is supported by its dedicated MENA Instagram page.
As boohoo.com launches in the Middle East, the brand will be rolling out a series of exclusive collections and collaborations, designed in partnership with leading regional personalities to engage with its Middle Eastern audience.
For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Previous Article
