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Research company Forrester distinguishes ‘hot’ from ‘hype’ in retail tech investments for 2020. “In a highly competitive world of commerce, retailers and brands must invest in technology initiatives that will differentiate them, drive revenue growth and keep their customers satisfied,” stated Brendan Witcher, vice president & principal analyst at Forrester.
Having interviewed over 60 retail and brand professionals, Forrester distinguishes ‘hot’ from ‘hype’ in retail tech investments for 2020. The research includes an evaluation of multiple technology pieces segmented into three categories – ‘hot’, ‘on the radar’ and ‘hype’.
Also read: KOJ Group builds resilience through digital transformation
Among the top or ‘hot’ priorities in retail technology investments are:
‘On the radar’ retail technology investments in 2020 include:
Finally, low on priority retail technology investments, or ‘hype’, for 2020 are as follows:
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