Zaatar w Zeit debuts in KSA with largest Middle East outlet


September 26, 2013 | By RetailME Bureau

Wraps Arabia, a joint venture between UAE-based Cravia Holding and Saudi Arabia-based Health Food Company, has opened of the first branch of Zaatar w Zeit in the Kingdom of Saudi Arabia. The 4500 sqft outlet located on Riyadh’s Prince Mohammed Bin Abdulaziz Street is the largest of the brand’s branches in the Middle East. It is divided into two sections, the first designated for families and the second for individuals.

Cravia Holding, the owners of the Middle East franchises for Cinnabon, Seattle’s Best Coffee and Zaatar w Zeit, and Health Food Company, an affiliate of Saudi conglomerate Al Rajhi Group have agreed to invest $8 million to open several more branches across the Kingdom in the near future and create job opportunities for Saudi nationals.

“The decision to open the new Zaatar w Zeit branch was a natural one to take following our great success in the UAE over the past decade and it forms part of our overall expansion strategy for the wider region. The expansion plan will contribute to creating more employment opportunities for young Saudis seeking work in the restaurant industry,” says Walid Hajj, CEO of Wraps Arabia.

“Saudi Arabia is the largest market in this part of the world and we aim to build on our existing achievements. We expect that our outlet’s strategic location and extensive menu offerings will play an important role in establishing the brand as a favourite for the capital’s residents and visitors,” he adds.

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