YallaMarket average check in grocery delivery increased by 33%

August 1, 2022 | By RetailME Bureau

Dubai-based 15-min grocery delivery service YallaMarket reveals that the company’s average check has grown by 33% since the first quarter of 2022. To attract new customers YallaMarket is shifting from a discount strategy to focus on increasing the value of the customer’s basket and achieving a more sustainable business model. 

In terms of consumer preferences, YallaMarket have detected two tendencies: Dubai residents tend to order more healthy & organic food, but cold beverages remain the most popular choice. According to the company data, soft drinks, chocolate and vegetables take the lead as the most preferred product categories that customers order online via app.   

Beverages outsold other popular grocery items, such as water, milk, dairy, vegetables, and fruits — the demand has doubled compared to the first quarter of 2022. People preferred ordering soft and energy drinks during the afternoon to cheer up a little. 

Chocolate and sweets are on the heels of beverages as the best-selling category — demand for the category increased by a third. Chocolate bars and cream biscuits are the perfect bite to eat with a hot cup of coffee at the workplace. 

At the same time, everyone did their best to stay a bit healthier — vegetables turned out to be the third most popular grocery category after beverages and chocolate. So, according to the company’s data, the number of orders in this category grew by a third. People enjoyed buying tomatoes, red onions, cucumbers, carrots, okra, green chilli, and lettuce for cooking salads. 

YallaMarket also found out that customers in Dubai absolutely love fruits and it makes bananas, orange mandarins, lemons, blueberries, and strawberries the most popular items in their category. The demand has increased by 35% since the first quarter of 2022. Curious fact: many customers often order fruits in the evening as a way to end the day with a full fridge.

“Super-fast grocery delivery has already become a new normal for the UAE. We constantly analyse the consumers’ behaviour with AI tools and seek new ways to meet consumer needs. For example, we found out that some of our customers are eager to order ready-made food instead of cooking. Thus, we’ve launched the YallaMarket Grab & Go category: jar salads, wraps, granola, chia puddings, various egg dishes, hot and cold coffee drinks, french pastries, etc. Next big steps for YallaMarket will be to develop its own trademark and launch more high-margin categories,” said Leo Dovbenko, co-founder and CEO of YallaMarket.

The top preferred products depend on the area. So, in the Business Bay area customers mostly order energy and soft drinks. In contrast, Marina residents are tea lovers, their most preferred items are a delicious special karak tea with spices and a chocolate croissant. Al Wasl customers tend to have a full breakfast, for which they mostly buy yoghurts and milk. 

JLT residents are more into bananas and mandarins, while the Dubai Silicon Oasis customers prefer tomatoes, cucumbers and red onions. Water usually makes the top five most ordered categories, and the JVC residents are the true leaders in buying bottles of the drinking water.

“Flexibility is YallaMarket’s competitive edge. Therefore, our entire team strives to deliver high-quality products to our clients within 15 minutes,” he added. 

Previous Article Next Article



Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau
Spinneys to open second store in Riyadh’s KAFD in partnership with Al-Hokair Group

Following a partnership deal between food and grocery retailer Spinneys Dubai and 

Continue Reading

November 22, 2023 | By RetailME Bureau
From a small home kitchen to becoming B Corp certified: The Hello Chef journey

Ask any entrepreneur worth their salt and they will tell you the 

Continue Reading

November 20, 2023 | By Rupkatha B
Agthia Group

A regional food and beverage (F&B) major Agthia Group PJSC has signed 

Continue Reading

November 2, 2023 | By RetailME Bureau
Double-digit e-commerce growth for UAE & KSA food industry amid inflationary pressures: NielsenIQ

Amid constraints of current inflationary pressures leading to significant price hikes averaging 

Continue Reading

October 25, 2023 | By RetailME Bureau
InFlavour to showcase diversity of KSA’s F&B sector

Global heavyweights from around the world are confirming their participation at InFlavour, 

Continue Reading

September 6, 2023 | By RetailME Bureau

Download Images RetailME Magazine