Up-To-Data Ep18 with Jeroen Beijer from Lego


February 2, 2022 | By Shruthi Nair

The LEGO Group is expanding its retailtainment concept with the opening of their new LEGO® Certified Stores which allows shoppers to immerse themselves in the world of the famous LEGO brick, as well as create personalised brick products. In this episode of Up-To-Data, our Executive Editor @nair_on_air speaks to Jeroen Beijer, General Manager for LEGO Middle East & Africa about how  the new Lego stores offer a glimpse into the future of experiential retail and their focus on innovation and digital transformation in the toy retail sector. Download the RetailME app to watch the full interview.

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