In the Middle East, a few new beauty tech companies have sprouted in the last few years, which use data, emerging technologies and philosophies of clean and sustainable beauty to cater to the regional demands. Secret Skin is one such company that launched eleven months ago with a clear vision to be a leading sustainable beauty-tech platform that focuses on pure and conscious beauty and skincare products. The charter for Secret Skin was clear – to have a data-driven brand that recognises consumer behaviours and preferences engaging their audiences by aligning themselves with regional influencers and image drivers.
On this episode of Up-To-Data, founder of SECRET SKIN, Anisha Oberoi speaks about the growth of this unique e-commerce discovery platform for toxin-free, clean, and sustainable beauty products; how they are leveraging data to source the right products, decide price points, and provide great customer experiences; and the trends shaping the industry.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME Bureau / 
Carrefour, which is owned and operated by Majid Al Futtaim Retail in
UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues
UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading
Grocery major Carrefour, owned and operated by Majid Al Futtaim in the
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
/ 
Previous Article
