Up-To-Data Ep06 with Mohamed El Fanichi of Landmark Group


May 10, 2021 | By RetailME Bureau

Leading retail and hospitality conglomerate, Landmark Group, for example, generates a tremendous amount of transactional data every day. The company’s Group Chief Information Officer, Mohamed El Fanichi shared exclusive insights on the subject in an interview with RetailME’s newly launched video series Up-To-Data.

“How do you maximize the value out of this data? To better understand the customer across every aspect of their journey and to deliver a seamless experience that motivates them to keep coming back. This is where data is crucial – in understanding those experiences,” said Mohamed El Fanichi, Group CIO of Landmark Group.

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