Victorinox partners with Acer to add smart technology into lifestyle


February 25, 2016 | By RetailME Bureau

Victorinox, a manufacturer of high quality Swiss lifestyle products, and Acer, one of the top five personal computer companies globally, have collaborated to introduce wearable technology into Victorinox Swiss Army’s portfolio.

The first product resulting from this partnership is a smart accessory for Victorinox Swiss Army’s I.N.O.X. watch collection that the companies unveiled at the on-going Mobile World Congress 2016 in Barcelona.

“Our first collaboration with Acer is a wearable device that makes your watch smart, giving it multi-functionality much like our iconic Swiss Army Knife,” says Alexander Bennouna, CEO of Victorinox Swiss Army SA. “Our partnership with Acer enables us to introduce a unique solution that combines the best of both worlds – an innovative wearable accessory that adds technology and functionality to an existing I.N.O.X. watch, without compromising its Swiss-made integrity and durability.”

In this digital era of the Internet of Things and the Internet of Beings (with intelligence and insight), consumers expect everyday use items to be increasingly connected. However, consumers also want to preserve the high quality and reliability of traditional craftsmanship. The careful balance of adding a smart touch without overpowering the original utility becomes a challenging task. The partnership between Victorinox Swiss Army and Acer is formed to create innovative and relevant solutions for consumers who want wearable technology functionality that integrates with existing lifestyle products, such as a much beloved Swiss-made watch.

Acer, with 40 years of experience in computing and communication, and a key player in popularising personal computing technology around the world in the seventies and eighties, will work closely with Victorinox, a company with 130 years of passion in craftsmanship, tradition, quality and innovation of lifestyle utilities. Together, Acer and Victorinox will continue to seek to extend the functionality of these utilities, by adding on to the multi-purpose DNA of Victorinox Swiss Army products.

“Acer is excited to partner with Victorinox Swiss Army on this journey that creates a unique and complementing synergy,” adds ST Liew, president of smart products business group, Acer Inc. “With Acer’s extensive knowledge and experience in computing and communication, we are confident that we can extend meaningful and relevant new experiences together to consumers who expect and demand the timeless tradition and craftsmanship of Victorinox Swiss Army.”

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



For decades, Haldiram’s built deep recall across the UAE through its packaged 

Continue Reading

April 27, 2026 | By Anurima Das

When House of Habanero opened its first physical location at Alserkal Avenue 

Continue Reading

April 16, 2026 | By Anurima Das

Union Coop has completed a significant expansion of its Hatta Souq branch, 

Continue Reading

January 20, 2026 | By RetailME Bureau

Saudi Arabia is set to welcome U.S. food exporters this week, as 

Continue Reading

November 12, 2025 | By RetailME Bureau

Majid Al Futtaim has officially entered the discount retail segment with the 

Continue Reading

October 24, 2025 | By RetailME Bureau

As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop 

Continue Reading

October 15, 2025 | By RetailME Bureau

As wellness becomes a lifestyle in the UAE, the grocery aisle is 

Continue Reading

September 30, 2025 | By RetailME Bureau

Grandiose, one of the leading grocery retailers in the UAE with a 

Continue Reading

September 15, 2025 | By RetailME Bureau

With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization, 

Continue Reading

September 1, 2025 | By RetailME Bureau

Union Coop’s blend of retail expansion, digital innovation, and community focus is 

Continue Reading

August 20, 2025 | By RetailME Bureau

Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation 

Continue Reading

August 18, 2025 | By RetailME Bureau

In a move that blurs the line between shopping and investing, Apparel 

Continue Reading

August 13, 2025 | By RetailME Bureau




Download Images RetailME Magazine