Italian contemporary jewellery brand Vhernier inaugurated its first boutique in the Middle East at the Boulevard, Jumeirah Emirates Towers, in Dubai. The outlet offers the finest jewellery collections of Vhernier, whose designs are influenced by trends in modern and contemporary art and cater to a high-end audience comprising women aged 30-to-50 years. “Dubai is known to be the centre of high-end luxury brands, so beginning our Middle East expansion from this city is the right step forward. We have launched the boutique in partnership with AW Rostamani Lifestyle, which is known for bringing leading global brands and services to exclusive customers in the region, and we are confident Vhernier will capture the hearts of all jewellery enthusiasts,” comments Carlo Traglio, president of Vhernier.
Spread across 1,300 sqft, the Vhernier store sports a chic look. “We work in collaboration with a well-known Italian architect who exactly knows what we want in terms of colours and materials for our store decor. Beige with brown and ebony for our furniture go in tandem with our jewellery collection. The location of our store is also exclusive, unlike in a mall where people seek all forms of entertainment. Our fashion-conscious clientele comes here with the sole intention of buying, so we expect a positive response,” adds Traglio.
“The Vhernier difference is what really attracts us to the brand. Our strategy in diversifying our company portfolio is to engrain Vhernier’s brand identity in the market by making it more visible through various channels and dedicated initiatives,” observes Ezzeddine El Baba, managing director of AW Rostamani Lifestyle.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Majid Al Futtaim is strengthening its lifestyle portfolio with a move into
Previous Article
