Recently UAE-based Lals Group announced the launch of the Mom Store, an experiential omnichannel retail concept with a view to expanding its omni-capabilities. The Chief Executive Officer of the group broke down what they got right and wrong in their whole omnichannel journey.
“When the lockdown took place it was very clear that whoever had the online selling platform had great inroads at acquiring the market share of retailers like us because they happened to be present and we were not,” he said. “Today all of our businesses are online. It took us about 8 months to get the testing, product and look right.”
In the wider Middle East, North Africa, and South Asia (MENASA) region, the UAE represents the biggest annual spend per online shopper at $1,648. Additionally, the UAE continues to maintain a healthy lead in average transaction size compared to both mature and emerging e-commerce markets. The average transaction value in the UAE was $122 in 2019-20, compared to $76 in mature markets, and $22 in emerging markets.
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