Union Coop partners with LinkedIn to strengthen digital strategy


July 21, 2019 | By RetailME Bureau

UAE-based consumer cooperative, Union Coop has signed a contract with professional networking platform, wherein the latter will help strategise Union Coop’s brand footprint within their digital medium and APIs, as well as attract quality talent. The cooperation is in line with Union Coop’s digital transformation and expansion objective, which also included the next phase of its digital web store and upgraded smart application.

LinkedIn will assist Union Coop to strengthen its digital presence by highlighting the brand’s core values such as Emiratisation, corporate social responsibility initiatives, future expansions/new projects, consumer and employee happiness initiatives and many more.

“A high-quality LinkedIn company page helps you network and reach prospective audience, but it also establishes your brand image on a global scale as a reputable and trustworthy organisation. At Union Coop, we are all about consumer trust and happiness, which is why we wish to explore all dynamic ways to establish a connection with them,” said Imad Rashid, acting director happiness and marketing department at Union Coop. “By understanding the benefits of LinkedIn for Business, altering our LinkedIn content strategy to suit our audience and managing LinkedIn wisely, we look forward to build referral relationships and attract talented individuals to join us. Since Emiratisation is one of our core values, having a strong brand presence on LinkedIn will help our recruiters reach deserving candidates in a faster and better manner.” said Mr. Rashid

“LinkedIn is connecting more professionals than ever, proving that we are the right partner for the future. We are proud to take part in the digital strategy of Union Coop, and we are confident that this partnership will enhance their plans and initiatives,” added Rajai El Khadem, head of public sector at LinkedIn MENA.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



For decades, Haldiram’s built deep recall across the UAE through its packaged 

Continue Reading

April 27, 2026 | By Anurima Das

When House of Habanero opened its first physical location at Alserkal Avenue 

Continue Reading

April 16, 2026 | By Anurima Das

Union Coop has completed a significant expansion of its Hatta Souq branch, 

Continue Reading

January 20, 2026 | By RetailME Bureau

Saudi Arabia is set to welcome U.S. food exporters this week, as 

Continue Reading

November 12, 2025 | By RetailME Bureau

Majid Al Futtaim has officially entered the discount retail segment with the 

Continue Reading

October 24, 2025 | By RetailME Bureau

As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop 

Continue Reading

October 15, 2025 | By RetailME Bureau

As wellness becomes a lifestyle in the UAE, the grocery aisle is 

Continue Reading

September 30, 2025 | By RetailME Bureau

Grandiose, one of the leading grocery retailers in the UAE with a 

Continue Reading

September 15, 2025 | By RetailME Bureau

With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization, 

Continue Reading

September 1, 2025 | By RetailME Bureau

Union Coop’s blend of retail expansion, digital innovation, and community focus is 

Continue Reading

August 20, 2025 | By RetailME Bureau

Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation 

Continue Reading

August 18, 2025 | By RetailME Bureau

In a move that blurs the line between shopping and investing, Apparel 

Continue Reading

August 13, 2025 | By RetailME Bureau




Download Images RetailME Magazine