Dubai-based Viva City has announced the development of its Sports Society project, said to be the world’s largest commercial sports mall. Designed as a global architecture icon that elevates UAE’s reputation and achievements at various levels, the mall is expected to meet the aspirations of the residents and tourists.
“The project will present big surprises both in design and activities, and will deliver a unique experience combining shopping, entertainment and sports,” says Edgar Bove, head of design at Viva City.
The launch of the project comes in line with the Dubai Fitness Challenge, announced under the patronage of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, crown prince of Dubai and chairman of Dubai Executive Council.
“The Sports Society brings a new concept in creating active and exciting spaces to boost the morale of visitors. It will have three floors with a total area equal to 12 football pitches. The ground floor, the most significant part of the mall, will have a large area for hosting various sporting events,” Bove adds.
“The other two levels will feature retail outlets by the most prominent international sports brands as well as dedicated spaces for various sports activities. Also a large chain of restaurants and cafes, which provide organic food and beverages that are consistent with the nature and identity of the mall as it attracts fans and followers of more than 40 kinds of sports. The mall will have a screen that will be one of the largest LED display panels. Visitors can watch international sports performances and tournaments indoor and outdoor,” Bove concludes.
The Sports Society has a strategic location in Dubai close to the Deira City Centre and is easily accessible as it is served by an extensive road network that makes it easy to access the mall, which will have dedicated parking spots.
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
UAE-based Al-Madina Group opened two new projects, Crown Mall and Mango Hypermarket,
UAE-based REDTAG has launched its latest retail outlet on at Doha’s City Center
Saudi home furnishing brand, aura Living, opened its newest store at The
UAE-based Carrefour has opened a new store at the world’s busiest international
FILA has opened its new futuristic flagship store in Dubai Mall. The 158m²
UAE-based Times Square Center is getting ready to reveal its newly refurbished,
UAE-based Majid Al Futtaim has officially opened its newest lifestyle and retail
Carrefour has announced that it is expanding its robotic fleet, adding 11
Marking the 200th hypermarket opening in Cairo, Egypt, LuLu is celebrating the
Emerging technologies and IT integration in businesses have been taking place for
British fast-fashion retailer Primark says it has no plans to sell its