The Home launches its first store


December 26, 2017 | By RetailME Bureau

UAE-based Royal Furniture opened its first new home & housewares concept store The Home in Dubai on December 12, with plans to open five large-format stores in phases.

This 100,000 sqft store, spread over three levels, located on the Umm Suqeim Road in Dubai’s Al Barsha, was inaugurated by Sheikh Dr Majid Saeed Rashed Al Nuaimi, member of the Ajman ruling family, Sheikh Jamal Qassim Sultan Al Banna, CEO, Sultan Group Investment, Sugathan Janardhanan, chairman and managing director, Royal Furniture and Sulin Sugathan, director, Royal Group.

The Home seeks to offer its customers a brand new furniture and home accessories experience, as well as fresh ideas and displays to match the distinct lifestyle requirements of the Middle East. Customers will be able to pick curated pieces from across the world for their living spaces.

“We pleased to announce the launch of our new brand – The Home in the region. The brand is designed to be the ultimate destination for modern and contemporary furniture, specially crafted for the Middle Eastern cosmopolitan tastes and preferences. Customers can also benefit from additional offerings which we have tried to integrate into this concept store,” says Sugathan.

“Over 40% of the brand’s bedding products and sofa sets will be produced in our factory in the UAE and will help reduce the country’s dependence on imports,” he adds.

With various levels, mirroring actual living spaces, the store not only hosts a wide assortment of home furniture and accessories, but also has a great environment, which is designed to be hassle-free and make customers feel at ease.

Level one is dedicated to kitchenware, homeware, outdoor furniture, lighting solutions and home accessories, with a valet service to ensure ease of parking for customers.

Level two houses curated inspiration zones and solutions for bedrooms, living rooms and dining spaces. The Home allows customers to optimise their living spaces and allow them more freedom in choices.

Level three has a Man Cave setup, which offers thoughtful items for men, women and children looking to furnish their personal spaces. This level also has a ladies room, a mother’s room, a play area designated for children and a design studio.

“We are proud to take our expertise in furniture and furnishings to the next level and expand our ventures in the region with the launch of ‘The Home’. We plan to introduce many more standalone stores in the region by 2020 and continue to offer on-trend, custom-made and branded furniture,” adds Janardhanan.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine