Alternative shopping options like ‘Click & Collect’, curbside pickup (46%), and contactless in-store experiences like self-checkouts (27%) will help rebuild Saudi consumers’ confidence to visit public places, according to a study commissioned by Kearney.
“For Saudi consumers, convenience is driving online purchases with COVID-19 concerns becoming a secondary factor, indicating the sustenance of the online shift. However, the physical store still plays a strong role across all categories which require the customer to touch, feel and try the product. Retailers will need to adopt a differentiated strategy to make consumers feel safe in stores; consumers are heavily indexed towards alternative shopping options like Click & Collect, curb-side pickup and contactless in-store experience like self-checkouts,” said Adel Belcaid, Partner at Kearney Middle East
The survey suggests that consumers are looking for more omnichannel journeys and innovative in-store models from retailers with alternative shopping options and continued protective measures. Contactless in-Store experiences like self-checkouts are the key drivers of restoring consumer confidence in visiting public places and increased vaccination drives (15%) and social distancing (12%) further help customers feel more comfortable stepping outdoors.
As spending habits evolve, e-commerce continues to penetrate all categories. Consumers in KSA are now more comfortable purchasing essentials online when compared to last year. When the survey demographic was questioned about this, they said, 39% said COVID-19 prevention measures were the main driver, followed by convenience (36%), price (17%), and finally, assortments of products (8%).
Furthermore, convenience ranked first for online shopping for non-essential items at 34%, followed by price and assortment of products and Covid-19 prevention measures at 24% and 18%, respectively.
As spending habits are ever-changing, consumers in KSA are still taking a cautious approach, with 57% believing the impact of the pandemic to last for the next six months. The survey further highlights that expenditure on essential items has sustained an increase of 45% of consumers moving towards higher-priced, better quality products. In contrast, spending on non-essential items continues to decline.
More than 80% of consumers have admittedly changed their shopping habits to adapt to the “new normal”. Those aged between 30-45 recorded the most significant change at 89%, followed by those from ages 46-60 and under 30 years of age at 84%.
“The pandemic has fundamentally changed the way consumers view health and safety measures and efforts. As residents adopt to the new normal, hygiene and hygiene transparency have become vital. Spending is being driven by the easing of restrictions, higher awareness of health and wellbeing, and expectations to return to the office,” added Belcaid.
Landmark Group held its 12th Beat Diabetes event on Friday, 26 November, atNovember 29, 2021 | By RetailME Bureau
Zebra Technologies Corporation, an innovator at the front line of business withNovember 17, 2021 | By RetailME Bureau
UAE gears up to celebrate this year’s National Day celebrations in the
UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online
Amazon.ae announced that the 11.11 sale is back once again this year
Abu Dhabi Cooperative Society’s COOP City store is now open in Lake
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
Choithrams has announced the opening of its two new stores in Dubai
On this episode of Up-To-Data, Halima Jumani of Kibsons International explains all
Saudi-based BinDawood Holding Company, one of the leading grocery retailers in the
Saudi home furnishing brand, aura Living, opened its newest store at The
Majid Al Futtaim’s neighbourhood malls in the UAE are building community spirit
Dubai-based Viva City has announced the development of its Sports Society project,
Snapchat, the multimedia messaging app, has launched two new spectacles styles –
The Commercial Compliance & Consumer Protection (CCCP) sector in the Department of
The Modern College of Business and Science (MCBS) has signed a Memorandum
Abu Dhabi Chamber has announced that it will host the sixth International
Dubai SME, the agency of the Department of Economic Development (DED) in