Polish footwear brand CCC, part of retail conglomerate Apparel Group, opened its first store in the UAE at The Mall World Trade Center in Abu Dhabi.
Spanning 8,583 sqft and situated on the ground floor of the mall, the store boasts a collection of 30 brands under one roof including adidas, Skechers, Vans, Reebok, Asics, Jenny Fairy, Lanetti, Lasocki, Bassano, Action Boy, K-Swiss, Berastogi and Anta to name a few. Several CCC-owned brands are introduced to the UAE market for the first time.
The official inauguration of the store took place on June 19, 2019, in the presence of Robert Rostek, ambassador of the Republic of Poland to the UAE; Talal Al Dhiyebi, CEO at Aldar; along with Nilesh Ved, chairman of Apparel Group.
With the core values of CCC being ‘fast fashion’ and ‘value for money’, the large-format store’s concept is eye-catching, sporting a premium look and feel with value for money products. Among the highlight, features are the large, vibrant LED screens, elevated open ceilings and explicit mention of prices for each category and brand.
The store is also digitally-enabled with the deployment of mobile point of sale, wherein the customer has the ease of purchasing from any part of the store, without the need to queue up at the cash till. Also, offering an omnichannel shopping experience, the click-and-collect facility is available as CCC has an online presence on Apparel Group’s online arm, 6th Street.
Having been open for two weeks in The Mall World Trade Center, CCC has attracted an audience from all nationalities, the average transaction being AED150.
The first CCC store in the GCC was launched at Gulf Mall in Doha, Qatar a month and a half ago. Going forward, CCC plans to open large-format stores, with the average size being 10,000 sqft. Some of the flagship stores could also go up to 20,000 sqft.
The plan is to open eight stores within this year, including Dalma Mall, City Centre Bahrain, Muscat Grand Mall, Mall of Dhahran and City Centre Deira, to name a few. By 2020, the plan is to open 20-25 stores. CCC currently has over 1,500 stores across Europe.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BLandmark Group’s ‘Circulife’ could be a “giant leap” towards UAE’s textile circularity goals
“We want to not just match the price; but beat it,” claims Chemist Warehouse CEO
Landmark Group to invest $1-bn to grow the business, open 400 stores
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Previous Article
