UAE hospitality: Seera Group partners with Hilton


December 14, 2020 | By RetailME Bureau

Middle East’s largest travel and tourism company, Seera Group has signed a global agreement with Hilton, one of the leading hospitality companies in the world.

The direct connectivity distribution agreement with Hilton will provide Seera Group customers access to the hotel chain’s current global portfolio of more than 6,300 properties in 118 countries and territories at affordable rates. The agreement also enables Seera to promote destinations where these hotels are located to visitors from Saudi Arabia, UAE, Egypt, Bahrain, Kuwait, and beyond.

The agreement will also provide Hilton access to Seera Group’s business entities such as Almosafer, the group’s flagship consumer travel brand and the leading travel brand in KSA; tajawal, it’s online travel agency in the UAE; and Discover Saudi, Seera’s dedicated destination management company, further strengthening Hilton’s visibility and sales. Additionally, travel partners of Seera’s Corporate & Government business elaa, as well as agents working with Mawasim, the group’s Hajj & Umrah business, will get access to best available rates and increased availability. As Seera Group readies for the post-pandemic travel rebound, the new partnership complements its strategy to drive growth, partnering with hotels in different markets, as they mark their progressive reopening.

“As the leading travel and tourism company in the Middle East region, we have consistently focused on redefining the hospitality experience and setting new industry benchmarks. Through our partnership with Hilton, we are expanding our hotel portfolio that will accelerate our business growth and enable our customers to enjoy exceptional hospitality experiences across a wide destination network”, said Abdullah Al-Dawood, Group CEO of Seera Group

“We are delighted to have signed the direct connectivity distribution agreement which allows us access to Seera’s overseas offices, as well as additional channels such as Almosafer. Hilton and Seera Group have worked together for more than 15 years and this agreement brings even further value to our partnership. We look forward to offering Seera’s guests exceptional experiences at our properties, all backed by our global Hilton CleanStay programme which provides travellers with enhanced standards of cleanliness during all aspects of their stay with us”, said Stijn Bastiaens, Vice President and Commercial Director, Middle East, Africa and Turkey, Hilton

With this partnership, Seera’s customers benefit from an extensive global footprint and property portfolio that Hilton offers enjoying competitive rates and last-minute availability. Seera has cutting-edge online travel platforms on the web, mobile web and, app, as well as retail travel agencies across the Kingdom. Seera is also the largest corporate and government travel services provider in Saudi Arabia.

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