In a move that blurs the line between shopping and investing, Apparel Group has announced a strategic partnership between its flagship loyalty programme, Club Apparel, and PRYPCO Blocks, Dubai’s fractional real estate ownership platform.
The collaboration introduces Spend to Invest—a new way for shoppers to turn everyday purchases into a step toward owning a home. Club Apparel has long been more than a points collector; in the UAE alone, it has built a community of almost 4 million members enjoying personalised rewards, exclusive experiences, and access to some of the most loved fashion, footwear, beauty, and lifestyle brands in the world.
With Spend to Invest, members can shop their favourite Apparel Group brands and use the points they earn to buy a share in Dubai’s property market through the PRYPCO Blocks app. Starting from as little as AED 2,000, members can begin building equity while still enjoying instant rewards.
“Our mission has always been to enhance the lives of our customers,” said Sima Ganwani Ved, Founder and Chairwoman of Apparel Group. “We have brought them the best in fashion, footwear and beauty, and now we are giving them the chance to turn their rewards into a step towards owning a home. This is about adding real value to their everyday choices and helping them invest in a future that goes beyond shopping.”
“This partnership is a game-changer,” added Amira Sajwani, Chairperson, PRYPCO Blocks and Founder and CEO of PRYPCO. “For the first time, we’re bridging the gap between consumer spending and property investing, enabling customers to turn shopping rewards into real estate investments. It’s part of our broader mission to democratize property ownership and offer every individual a chance to build wealth through real estate.”
At the intersection of style, convenience, and opportunity, Spend to Invest redefines what it means to be part of a loyalty programme, allowing members to enjoy the brands they love today while moving closer to one of life’s biggest dreams: owning their future home.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
In a retail landscape dominated by shelves stacked with finished products, Oo
For decades, Haldiram’s built deep recall across the UAE through its packaged
SQUATWOLF has opened its first standalone store in Kuwait at The Avenues,
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
When House of Habanero opened its first physical location at Alserkal Avenue
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
Previous Article
