Music positively impacts shopping and dining


January 13, 2016 | By RetailME Bureau

Music has a substantially positive impact on dining and shopping, indicates a research study by SOCAN (the Society of Composers, Authors and Music Publishers of Canada) and Leger, The Research Intelligence Group.

“Music is the food of fun, so play on!” quips Leslie Craig, SOCAN’s director of licensing. “The results from our Food & Music Survey support the fact that Canadian businesses and their customers agree that music is integral to enjoying food and drink, and to staying in a restaurant, bar or retail store longer,” he adds.

About 78% of Canadians reveal that hearing music in a restaurant makes them enjoy their food and drink more and almost three-quarters said that it makes them want to stay longer. Among other findings, 84% of bar, restaurant and retail owners surveyed credit music for helping to create a more positive experience, while two-thirds of the Canadian public agreed that music impacts their decision to return to or recommend a restaurant. In fact, more than two-thirds of business owners said that live music attracts more customers, and more than half agreed that live music gives them an edge over their competition.

More highlights of the SOCAN Food & Music study:

  • 78% of Canadian diners say that hearing music makes them more likely to stay longer, and half say that live music in a restaurant would make them want to eat and drink more.
  • More than a quarter (28%) of Canadians say they would have a negative reaction to being in a restaurant without music and, of those 43% say they would be unlikely to return and 20% say they would feel the need to leave.
  • 75% of Canadians say they enjoy food and drink more when they hear live music they like.
  • 34% of Canadians said that if they knew a restaurant was paying its legal and fair license for music, it would influence their decision to go there.

It is similar for grocery and retail stores. More than half of Canadians said they are likely to enjoy their shopping experience more when they hear music in a retail store. About one-third even admit to dancing or singing in grocery store aisles and 25% said would be likely to inquire about music being played.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine