Lack of order confirmation, biggest uncertainty surrounding online food order adoption in KSA


March 6, 2016 | By RetailME Bureau

YouGov’s new research into online food ordering in Saudi Arabia has revealed that nearly half (49%) of consumers cite lack of confirmation that their order has been placed as the biggest uncertainty they face when looking to use an online portal or mobile app to order food.

The next most prevalent uncertainties include the status of an order (44%) and hygiene in the kitchen (39%) according to respondents across the country.

The YouGov study revealed that 56% of all respondents in the Kingdom order food at least once a week (28% order once a week, 22% order two-to-three times a week, 5% order daily and 1% order more than once a day) and 44% order once a month. Of these, 42% of respondents currently trust digital channels to carry their food orders successfully. However the majority (55%) prefer to order their food over the phone.

When asked what would most influence their decision to order food online, out of the full sample, convenience (68%), quality of food (64%), quality of service and the menu (both 59%) fared as the factors that would most appeal.

Of those that do trust digital channels to order food, mobile apps are the most popular method according to just over a quarter of respondents (26%). However, the type of app used isn’t favoured either way with 13% equally claiming they prefer to use restaurant mobile apps and online delivery service apps. A lesser proportion tend to use websites to make their orders with 8% ordering via restaurant websites and 6% ordering via online delivery service websites. The use of chat services such as BBM or WhatsApp to order food was popular with 2% of respondents.

However, the findings suggest there is some way to go before consumers are ready to adopt online payment services for their food orders. In fact 89% of respondents claimed cash was their most preferred payment method. In contrast, just 2% claimed they use e-wallet (PayPal), 3% use online bank transfers and 5% use a debit or credit card to complete their online purchases. Only 1% claim they use other services.

“With more than half of respondents claiming they order food at least once a week, there is an enormous opportunity for online food order adoption to grow in Saudi Arabia,” says Pranay Dandekar, senior director for consumer research at YouGov.

“The popularity of apps over websites to order food online, together with the Kingdom’s well documented growing smartphone penetration rate shows that investment in app development could be the answer to help providers push their key influencers and overcome consumer uncertainties to encourage higher adoption across the country,” he adds.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine