Consumers willing to pay more for healthy food


January 22, 2015 | By RetailME Bureau

The battle against the bulge is an UAE phenomenon that could translate into real opportunity for manufacturers, according to a new study by Nielsen. Nielsen’s Global Health & Wellness Survey – that polled 30,000 online respondents in 60 countries to identify how consumers feel about their body image and the steps they’re taking to get healthier – indicates that 55% of the UAE respondents consider themselves overweight. According to the Global Burden of Disease Study 2013, more than 66% of men and 60% of women in the UAE are overweight or obese. Nielsen’s study shows that consumers are attempting to take charge of their health – 63% are actively trying to lose weight and 83% are willing to pay more for foods with healthy attributes to some degree.

The obesity crisis and consumer desire to become healthier could be a growth driver for manufacturers who better align their offerings to consumer needs and desires for healthier food. Roughly 90% of UAE respondents believe they “are what they eat” and nearly 87% are actively using foods to forestall health issues and medical conditions such as obesity, diabetes, high cholesterol and hypertension.

“In the past, obesity was a sign of wealth in the Arab world. But the health awareness has changed into the right direction, which is a great opportunity for retailers and food manufacturers who can seize the opportunity now,” says Arslan Ashraf, managing director, Nielsen Arabian Peninsula. “Consumers in the Gulf region are willing to change for a healthier living and looking for every support they can get especially from health conscious food as exercising in the summer months in our region becomes more challenging.”

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau




Download Images RetailME Magazine